BRAND IDENTITY, LOGO AND PACKAGE DESIGN
STEVE + MICKIES COFFEE CART
Michaela Bordi (Owner/Operator) has a lot of love for her grandparents and an almost equal amount for coffee. Being a experienced and exceptional barista has given her all the tools she needs to start her own coffee joint. One thing that she didn’t have? A Brand. So she called us up to create something timeless, clean, and inviting.
The name Steve + Mickie’s comes from Michaelas grandparents. So we opted for a brand that had a midcentury feel with a modern look.
Deliverables //
Logo Suite | Brand Guide
2 LEGENDS, 2 ERA’S
RETRO LOGO
The idea for this brand started with the simple question of “What kind of logo would my grandparents make” and followed with “How can I make it better?”. Michaela handed us a handwritten idea of where she would like the logo itself to end up look and feel wise. And with that we got to work.
We wanted a logo that looked something you could feasibly see in a photo from 50’s and 60’s. We also wanted something that would appeal to the target audience, as well as stand out from other companies in the current market. Both of those currently found in Modesto, CA.
